Thanks to the Internet, small businesses and start-up brands have been given the opportunity to
compete with big, established corporations in real-time. In the pre-Internet era, launching a business
involved a lot of patience, to thoroughly establish, break even and finally turn profits. But through
new-age e-marketing strategies, a brand is now only as small as it thinks and aspires to be. Internet
marketing has enabled quick turnarounds in establishing and maintaining brand image, reputation,
engagement and growth with proper tools and implementation.