Social media sites like Facebook, Instagram, Twitter, and recently even YouTube have come up with

options for brands to roll out content that is displayed only for a short period of time, usually 24

hours. Understanding the difference between posting regularly and spamming audiences is very

crucial. Posting transient content enables brands to communicate and promote their services

regularly without cluttering the feed of audiences with too much content. This is an extremely useful

content pushing strategy when you want to communicate several things or post several times a day,

but want to avoid spamming your followers.


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