Social media sites like Facebook, Instagram, Twitter, and recently even YouTube have come up with

options for brands to roll out content that is displayed only for a short period of time, usually 24

hours. Understanding the difference between posting regularly and spamming audiences is very

crucial. Posting transient content enables brands to communicate and promote their services

regularly without cluttering the feed of audiences with too much content. This is an extremely useful

content pushing strategy when you want to communicate several things or post several times a day,

but want to avoid spamming your followers.

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Thanks to the Internet, small businesses and start-up brands have been given the opportunity to

compete with big, established corporations in real-time. In the pre-Internet era, launching a business

involved a lot of patience, to thoroughly establish, break even and finally turn profits. But through

new-age e-marketing strategies, a brand is now only as small as it thinks and aspires to be. Internet

marketing has enabled quick turnarounds in establishing and maintaining brand image, reputation,

engagement and growth with proper tools and implementation.

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vinayak upadhyay

vinayak upadhyay

A generalist, loves the outdoors and music and speaks 7 languages. Apart from a brief stint in corporate training, he’s been in communications for 25 years.